Golf In The Family (Business)

Earlier this spring I took a look at how much golf I was playing and didn’t like what I saw.  I only played four times in two years.

How could I legitimately promote the game to anyone, much less women, if I never played?  I had a list of reasons why, but who cares!  So I signed up for TWO golf leagues:  a Friday evening league with the EWGA (Chicago) and a Wednesday afternoon league at the Meadows, a local municipal course.

With the prospect of playing twice a week in front of (or with) women players I took a golf lesson and started to practice, the best way I know to get up to speed.

My first game was May 8 and I actually counted every stroke.  The other three players included a rank rookie, a veteran whose best game might be 115 and a decent player who probably breaks 90 more often than not. 

My game was grim.  However, most of my extra strokes were a result of lousy course management rather than swing mechanics.   Thus, there was hope.

In a recent issue of GolfWorld Ron Sirak wrote about the problem of golf's image being associated with excessive wealth.  Mr. Sirak suggests that "these attacks on the game" distort its true nature and what it has to offer the individual player. 

Golf has been associated with money, the elite, the Hamptons, resorts, luxury and lots of (excess) time for as long as people have been writing, filming or talking about the game.  I suspect these very associations may act just as positively on some people who take up golf as negatively on others who think golf is a bourgeoi bore.

Is golf one of many scapegoats being targeted during this brutal recession?  Sure, but no worse than overpriced college degrees that don't get you a job right now.  But wait a year or two and that degree may look like a good investment. 

Does golf need a lobbyist on Capitol Hill to defend its contribution to local economies?  A massive (mis-guided) effort to get the game included in the next Olympics?  A major p.r. campaign to promote golf as a fitness activity or a way to enjoy the outdoors? 

The "official" re-launch of the website is a month late, but the wait was worth it. I'm really pleased at how functional the site is, how easy it is to navigate and the new "flash" features for pizazz.  For the internet geeks reading this, the upgrade was done using Drupal and Ubercart.  No more hand-coding and lots more flexibility.

I sent out an email announcing the upgrade and the many vendor promotions going on.  The Buy a driver, get a fairway wood free (Callaway, Nike, Tour Edge); Buy a set of irons, get a free wedge (Callaway, Cleveland); and the ball promotions offered by Srixon (Cleveland) and Bridgestone, are all available at Klees Golf Shop.  I don't have them all on the website yet, but I'm catching up.

Here's what you can expect in the future:

       Videos of stuff happening around the shop (club repairs, club fitting, new product demos)
       Coupons for $$ off clubs, bags, shoes or other golf gear
       Reviews and comments about new equipment